This award is aimed at the Indonesian and Southeast Asian markets and is an honor presented to high-quality products that meet their quality specifications. It is held once a year to recognize, encourage, and inspire outstanding enterprises and products that can meet local industry needs. After evaluation by the Certification Industry Committee, products in various fields are awarded.

The Dubai Excellence Award involves a wide range of industries and is open, focusing on the application of new technologies, designs, materials, and research and development in new products. It is committed to enhancing public awareness of high-quality products to cope with the diverse global market and enhance corporate competitiveness. The Dubai Excellence Award has an important influence on Chinese enterprises to explore the Dubai and UAE markets.